About Us
The Pretendertain Story
Pretendertain™ was built on the belief that what you wear shapes how you show up.
Much like Walt Disney’s imaginative portmanteaus edutainment or imagineering, Pretendertain™ blends creativity, intention, and storytelling. It’s about using clothing thoughtfully; to feel confident, aligned with, and ready for the moments that matter.
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Meet Your Personal Stylist, Erik
I’m a professionally trained personal fashion stylist with years of experience helping people tell their story through clothing.
After studying Costume Design at Carnegie Mellon School of Drama, I learned how deeply clothing influences not just appearance, but perception. Since then, I’ve worked alongside top designers and stylists, dressing clients for red carpets, major campaigns, travel, events, and everyday life.
What I’ve seen consistently is this: capable, successful people often feel overwhelmed by decision fatigue when it comes to getting dressed. Not because they lack taste, but because their wardrobes haven’t kept pace with their lives.
Pretendertain™ was created to solve that.
My approach combines creativity with practicality, helping clients find their personal style and, more importantly, trust it. From personalized outfit planning to ongoing styling support, I make getting dressed easier, more efficient, and more intentional.
While I’m known for vacation and Disney outfit styling, my work is rooted in broader wardrobe strategy. The goal is always the same: clothes that feel polished, appropriate, comfortable, and authentically you.
Whether you’ve searched for a “personal stylist near me” or simply wondered how to find your clothing style for this phase of life, I’m here to help you discover what works for YOU—without chasing trends or second-guessing yourself.